Gaiam Partners With GBYF For A 3-Year Corporate Sponsorship

Gaiam donates to Give Back Yoga to provide veterans with the tools to experience the gift of yoga

NEW YORK, April 7, 2015 /PRNewswire/Gaiam, a leading yoga, fitness and wellness company, today announces a three-year partnership with the Give Back Yoga Foundation, a not-for-profit organization dedicated to making yoga available to those who might not otherwise have the opportunity to cultivate a regular practice- including at-risk youth and veterans with PTSD. With the goal of sharing and spreading the transformative benefits of yoga, the Give Back Yoga Foundation embodies Gaiam’s philosophy of providing “Yoga for Everyone.”

Courtesy of Robbins Point Photography for Yoga for Warriors

As part of the partnership, Gaiam is making a special financial contribution to the Give Back Yoga Foundation’s Light the Way for Heroes™ initiative, a campaign designed to provide the proper tools to veterans so they can practice and use yoga as a means of “navigating life after war” which will strengthen connections with loved ones and improve quality of life. With a goal of providing for 30,000 veterans, Gaiam and Give Back Yoga aim to empower veterans to use yoga as a means of living a peaceful, productive life.

Gaiam is also inviting their loyal online shoppers to support the cause by donating $2 specifically to Light the Way for Heroes with every purchase on The customer donations through will help to provide veterans with therapeutic yoga toolkits, which offer resources including practice guides, meditation audio and Gaiam yoga mats that can help veterans experience how a personal yoga practice supports a calm and steady body and mind. One hundred percent of the donations collected are passed along to Give Back Yoga.

“We are thankful to partner with Give Back Yoga and provide aid to those who may not otherwise be able to discover and use yoga,” said COO Cyd Crouse. “We hope that by providing the tools to experience this powerful practice, we can help share the inner peace and comfort that comes from a regular yoga practice.”

Light the Way for Heroes™

“Time and again, we have received testimonials from veterans who have access to our Mindful Yoga Therapy practice guide, and who tell us ‘Yoga has changed my life. Yoga has saved my life,’” says Give Back Yoga Executive Director Rob Schware. “Through Gaiam’s partnership, we can bring these resources to many more returning warriors, giving them a valuable tool to lead a peaceful and productive life.”

Gaiam will also be donating yoga mats to the Give Back Yoga Foundation, for use in all of their initiatives.

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of over 38,000 retail doors, close to 15,000 store within stores, 5,000 category management locations, along with e-commerce and digital subscriptions platforms, Gaiam is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category. For more information about Gaiam, please visit or call 1.800.869.3603. View the original press release on PRNewswire.


Make a donation through Gaiam to help Light the Way for Heroes. 



Yoga For Warriors Buy One, Give One Campaign Brings Yoga Therapy to Veterans With PTSD

As Veterans Day draws near, the Give Back Yoga Foundation is inviting the public to support the long-term health and wellbeing of those who serve the U.S. through a “Buy One, Give One” campaign that will bring free copies of the newly released book “Yoga For Warriors” to veterans and military service members worldwide.

Boulder, CO (PRWEB) October 07, 2014

Today, an increasing number of United States veterans who struggle with post-deployment issues such as Post-Traumatic Stress Disorder (PTSD), brain injury, sexual trauma and marital difficulties are using yoga to deal with physical and invisible wounds. The Give Back Yoga Foundation is strongly committed to sponsoring yoga programs and resources that support our veterans, providing tools to help them transition back to civilian life and reconnect with themselves, friends, and families. This Boulder-based national non-profit offers a gateway to yoga service trainings, resources and partnerships to support at-risk teens, veterans, prisoners, and those struggling with disordered eating and negative body image.

The latest resource to be sponsored through the organization is Yoga For Warriors, a new book released in October 2014 by publishing company Sounds True. Written by Give Back Yoga co-founder Beryl Bender Birch, Yoga For Warriors contains numerous tools to help individuals suffering from PTSD find inner calm and serenity. The specialized techniques featured in the book were developed by the author through her work with first responders in the aftermath of the 9/11 attacks, and chosen for their immediate usefulness in offering current and former military personnel a method of finding strength and relaxation even in the most difficult of circumstances.

Through December 31, 2014, for every copy of Yoga For Warriors purchased through the Give Back Yoga Foundation, the organization will gift a free matching copy to a veteran or active duty service member. By buying a copy of the book for themselves or a veteran they know and love, supporters can put this valuable resource in the hands of a warrior who can benefit – doubling the impact of this valuable practice guide.

“A wide range of issues come up as a result of combat for our troops,” says Rob Schware, Executive Director of Give Back Yoga Foundation. “Yoga For Warriors helps veterans and active duty service members to work through challenges related to combat stress, improve mental attitudes and physical well-being. And now everyone can help our troops navigate life after service through our Buy One Give One book campaign.”

The campaign is made possible through the generous financial support of private donors and socially responsible corporations like ORGANIC INDIA and WhiteWave Foods, who are helping to underwrite the printing costs of bringing free copies of Yoga For Warriors to veterans and military personnel.

For more information on how to support the Give Back Yoga Foundation’s “Buy One, Give One” Campaign for veterans this Veterans Day and holiday season, please visit their website at:

The author, world-renowned yoga teacher Beryl Bender Birch, is the co-founder of the Give Back Yoga Foundation, the founder and director of The Hard & The Soft Yoga Institute, and the author of the bestselling books Power Yoga, Beyond Power Yoga, and Boomer Yoga. She takes her practice very seriously. In the words of Rear Admiral (ret.) and former Navy SEAL Tom Steffens: “Beryl never takes any subject lightly, trust me, and her insight into the mind-body-spirit connection for military members and veterans results from an in-depth study that she undertook to get this right.”

Those who choose to serve their country in the military honor themselves and their communities, but often return from their service with ongoing challenges to their physical and mental wellbeing. Post Traumatic Stress Disorder, commonly referred to by its acronym PTSD, is an all too common condition facing military personnel and veterans. Yoga For Warriors contains numerous tools for individuals suffering from PTSD that will help them find inner calm and serenity through various exercises and meditation.

Adapting to civilian life after military service can be a difficult transition. Warriors do not stop being warriors simply because they leave the battlefield. The necessary austerity of serving in the armed forces will be with veterans for their entire lives. Yoga for Warriors can help service members to stretch their bodies and their minds by harnessing their well-honed discipline to their advantage. By focusing their martial instincts toward improving their mental well being, Yoga for Warriors seeks to promote healthy adaptation into civilian life.

Meditation, breathing exercises, and yoga postures might not be the first thing an instructor covered during basic, but it can be a helpful addition to anyone’s daily PT. Yoga for Warriors will be an excellent addition to any serious yoga practitioner’s bookshelf.

While the book is available through Sounds True, the multimedia publishing company behind Yoga for Warriors, the special initiative by the Give Back Yoga Foundation in November and December 2014 centers around the concept that when someone buys the book through Give Back Yoga Foundation, a free copy will be donated to a vet or service member, giving them a tool to manage traumatic stress. The Give Back Yoga Foundation is a national non profit yoga organization that helps certified yoga teachers to share the extraordinary gift of yoga therapy with the underserved corners of their communities. Learn more about the yoga initiatives of Give Back Yoga Foundation on their website at

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The Give Back Yoga Foundation extends its thanks to the web marketing team at Ramblin Jackson for donating their time to create this press release about our mission of sharing free copies of Yoga For Warriors with veterans and service members everywhere. Find them on the web at: